The Indian electric vehicle market just witnessed a revolutionary moment with Tata Motors’ groundbreaking launch. The Tata Curvv EV was launched on August 7, 2024, marking India’s entry into the electric coupe SUV segment. This game-changing vehicle has already begun creating waves across the automotive industry.
What makes this launch particularly exciting is the timing and market positioning. The Tata Curvv EV is priced between ₹17.49 lakh and ₹22.24 lakh (ex-showroom), making it an accessible premium electric SUV for Indian consumers.
What Makes Tata Curvv EV Special?
The Curvv EV stands out as India’s first electric SUV-coupe combination. This unique positioning gives it a distinctive advantage over traditional electric SUVs currently available in the market.
The overall design of the production version remains identical to that of the concept car, with a stylish coupe-like roofline and upright rear fascia featuring continuous LED taillight. This design philosophy ensures the vehicle maintains its concept car appeal while offering practical functionality.
Revolutionary Design Language
The exterior design represents Tata’s evolved approach to electric mobility. The front fascia showcases a design language similar to other Tata siblings, such as the Safari, Harrier, and Nexon, with a bold front end featuring split headlamp setup and wide DRL.
The coupe silhouette creates an aerodynamic advantage that directly contributes to improved range and efficiency. The car has strong road presence due to its high hood and 190mm ground clearance, riding on 18-inch wheels with aero inserts.
Performance Specifications That Impress
Battery Options and Range
The Curvv EV offers flexibility with dual battery configurations. The 2025 Tata Curvv EV gets two battery packs: 45 kWh and a larger 55 kWh, with the smaller battery paired with 150 PS electric motor and the bigger battery getting 167 PS electric motor.
Range capabilities position this vehicle as a serious contender for long-distance travel. The Curvv EV offers two battery pack options with ARAI-certified range of 585km on full charge for the larger battery variant.
Charging Infrastructure Compatibility
Modern charging solutions make ownership practical for everyday users. The vehicle supports SOC 10% – 80% in 40 minutes with DC Fast Charger (70kW for Curvv.ev 55 and 60kW for Curvv.ev 45).
Home charging convenience ensures daily usability without range anxiety. AC charging options allow SOC 10%-100% in 21.0 hours for Curvv.ev 55 and 17.5 hours for Curvv.ev 45.
Premium Features and Technology
Interior Comfort and Convenience
The cabin experience matches premium expectations with modern amenities. Features include panoramic sunroof, 12.3-inch touchscreen, 10.25-inch digital driver’s display, JBL sound system, and powered driver’s seat.
Connectivity remains a key highlight with comprehensive smartphone integration. The 12.3-inch infotainment system offers good graphics and simple interface, with wireless Android Auto and Apple CarPlay connectivity.
Advanced Driver Assistance Systems
Safety technology positions the Curvv EV as a technologically advanced offering. The advanced driver assistance suite offers protection on every journey, including adaptive cruise control, lane-keeping assist, blind spot monitoring, and collision warning systems.
The comprehensive ADAS package ensures confident driving across various road conditions. Level 2 ADAS suite includes blind spot monitor display and other advanced safety features.
Safety Credentials and Build Quality
Crash Test Performance
Independent safety validation provides confidence for buyers prioritizing family protection. The Curvv EV received five stars in the Bharat NCAP crash test, achieving 30.81 out of 32 points for adult occupant protection and 44.83 out of 49 points for child occupant protection.
This exceptional safety rating applies across all variants, ensuring consistent protection regardless of chosen configuration. The mentioned rating applies to the entire range of variants available for the Curvv EV.
Structural Integrity
Build quality reflects Tata’s commitment to premium construction standards. The coupe SUV offers 190mm ground clearance and 450mm wading depth, demonstrating robust engineering.
Market Competition and Positioning
Competitive Landscape
The Curvv EV enters a growing but limited premium electric SUV segment. The Tata Curvv EV doesn’t have direct rivals, but its closest competitors are the MG ZS EV and Tata Nexon EV.
Future competition will intensify as more manufacturers enter this space. In 2025, the Curvv EV will face four new rivals from Maruti Suzuki, Hyundai, Mahindra, and Citroen.
Pricing Strategy
The pricing structure reflects strategic positioning between mass-market electric vehicles and luxury electric SUVs. Tata Curvv EV price ranges from Rs. 17.49 – 22.24 Lakh, available in 8 variants.
This pricing approach makes premium electric mobility accessible to a broader audience while maintaining profitability for sustainable business growth.
Recent Developments and Special Editions
Dark Edition Launch
Tata Motors expanded the Curvv EV lineup with a premium special edition. The Tata Curvv EV Dark Edition was released in April 2025, priced at ₹22.24 lakh (ex-showroom), which is ₹25,000 more than the standard variant.
The Dark Edition offers exclusive styling elements that enhance the vehicle’s premium appeal. The exterior design features unique Carbon Black color, making the car sporty as well as stylish, based on the premium Empowered +A variant.
Market Performance
Early market reception indicates positive consumer response despite competitive challenges. Tata sold nearly 3,800 units of Curvv and Curvv EV in April 2025, marking positive month-on-month growth of 8.6 percent.
However, market dynamics continue evolving with seasonal variations affecting overall performance. The Tata Curvv SUV coupe, including ICE and EV versions, posted monthly loss of 16.8 percent in April 2025, with 3149 units sold total.
Technology Integration and Smart Features
Connected Car Technology
Modern connectivity features ensure the Curvv EV remains technologically relevant for tech-savvy consumers. The Curvv EV Horizon showcases next-generation infotainment system with wireless Apple CarPlay and Android Auto, connected car technology through Tata Z-Connect app.
Voice control capabilities enhance user experience during driving. An AI assistant responds to natural language commands for various vehicle functions, with 9-speaker JBL audio system delivering impressive sound quality.
Remote Monitoring Capabilities
Smartphone integration allows comprehensive vehicle management from anywhere. The Z-Connect app allows remote monitoring of charge status, pre-conditioning of cabin temperature, geofencing, and charging station location with real-time availability information.
Journey planning becomes effortless with intelligent route optimization. A particularly useful feature is ability to plan longer journeys with automated charging stop recommendations based on real-time range and station availability.
Real-World Performance and User Experience
Driving Dynamics
The electric powertrain delivers instant responsiveness that transforms the driving experience. Even with the smaller battery pack and reduced power output, the Curvv EV is simply easy to drive, with ample power and instant torque making city and highway overtakes easy.
Multiple driving modes cater to different usage scenarios and preferences. Both battery packs get three driving modes: Eco, Normal, Sport, with power delivery remaining smooth in Eco mode but still sufficient for quick overtakes.
Practical Considerations
Space utilization reflects thoughtful design for Indian family requirements. The Curvv EV’s front seats offer good comfort in terms of cushioning and support, though storage spaces could be better executed.
Charging convenience addresses practical ownership concerns. Tata claims the battery can be charged to provide range of 150km in just 15 minutes with help of DC fast charger.
Future Outlook and Market Impact
Industry Influence
The Curvv EV’s launch represents a significant milestone for Indian electric vehicle adoption. This pioneering approach to electric SUV-coupe design could influence future product development across the industry.
The vehicle’s success will likely encourage other manufacturers to explore similar design philosophies and market positioning strategies.
Sustainability Impact
Electric mobility adoption contributes to environmental preservation while offering consumers modern transportation solutions. The Curvv EV’s competitive pricing and comprehensive feature set make sustainable mobility more accessible to middle-class Indian families.
Long-term market success will depend on charging infrastructure expansion and continued technological advancement in battery technology and manufacturing efficiency.
Frequently Asked Questions
Q: When was the Tata Curvv EV launched?
A: The Tata Curvv EV was launched on August 7, 2024.
Q: What is the price range of Tata Curvv EV?
A: The Curvv EV is priced between ₹17.49 lakh and ₹22.24 lakh (ex-showroom).
Q: What is the range of Tata Curvv EV?
A: The Curvv EV offers up to 585km ARAI-certified range with the 55kWh battery pack.
Q: How many battery options are available?
A: Two battery options: 45kWh (502km range) and 55kWh (585km range).
Q: What is the safety rating of Curvv EV?
A: The Curvv EV received a 5-star Bharat NCAP safety rating.
Q: Is fast charging available?
A: Yes, 10-80% charging in 40 minutes with DC fast charger.
Q: What are the key competitors?
A: Main competitors include MG ZS EV and Tata Nexon EV.
Q: Is the Dark Edition available?
A: Yes, the Dark Edition was launched in April 2025 at ₹22.24 lakh.